Bloomberg

Head of Paid Media and Marketing Technology  

Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

The role:

We’re seeking a highly motivated Head of Paid Media and Marketing Technology to join our Consumer Marketing & Growth team, which is charged with leading marketing across the Bloomberg Media portfolio of brands, including Bloomberg.com, Bloomberg video and audio channels, live experiences and more. In this role, you will be responsible for full-funnel paid media strategy in service of driving brand awareness, content/product engagement and subscriber acquisition. You will own our media agency relationships and paid media budget, thoughtfully deploying it to balance long-term business growth with immediate acquisition objectives. You’ll partner closely with our BI and data engineering teams to ensure we have the right systems and tools in place to measure the impact of paid channels, and also be adept at analyzing performance metrics, developing actionable plans to optimize channels and budgets in response to those metrics, and synthesizing learnings for key stakeholders and leadership. The ideal candidate will be a self-starter who is comfortable structuring new processes and systems, obtaining buy-in from multiple stakeholders, and working both independently and cross-functionally to drive measurable business results. 

We’ll trust you to: 

Manage full-funnel paid media program, including brand marketing, engagement marketing and acquisition marketing, and set the bar on consistently analyzing and optimizing performance. 

Manage the media and martech team.

Manage media agency and ad platform partnerships.

Manage marketing budget to cost-effectively drive Bloomberg.com subscriptions (Consumer and Enterprise), and possess a thorough understanding of subscription economics (CAC, LTV, etc.) and the levers we have to impact that.

Develop international campaign and investment strategy across priority markets

Manage full-funnel media reporting, including performance updates to executive leadership

Own management and development of the paid media MarTech stack (CDP, MMM, MMP)

Oversee paid media for strategic business initiatives, such as Bloomberg Live Experiences ticket sales.

Partner closely with heads of Brand Marketing and Owned Media as part of the Consumer Marketing and Growth Leadership Team.

Partner closely with product team and GM of Subscriptions to drive subscriber acquisition 

Partner with BI and Analytics to brief our data team to get the reporting which will give you needed performance insights, as well as conduct analysis yourself.

Develop and drive alignment on paid media measurement framework across business KPIs, as well as media analytics roadmap.

Partner with Insights team on utilizing audience segmentation to refine messaging and offers

Own contracting and internal vendor approval process, with Legal and Procurement teams.

You’ll need to have:

10-15  years of experience

Experience managing a high-performing team

Exceptional quantitative and analytical skills

A relentless drive to analyze and optimize media performance to drive KPIs – also demonstrated ability to find insights within reporting and clearly communicate those insights and opportunities to action on them to stakeholders 

Experience utilizing a CDP and MMM solution, as well as a high degree of comfort with GA4

Ability to both manage strategy and dive deep into the details

Tight-knit collaboration skills and the ability to manage multiple projects at once in a fast-paced environment

Strong analytical skills; AbilityPartner management experience

Strong project management and organization

Excellent communication and stakeholder management skills

A passion for the news and media

IF THIS SOUNDS LIKE YOU:

Apply if you think we're a good match. We'll get in touch to let you know that the next steps are, but in the meantime feel free to have a look at: https://www.bloomberg.com/company/careers/working-here/media/?tactic-page=588594 

 

Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law. 

 

Bloomberg provides reasonable adjustment/accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable adjustment/accommodation to apply for a job or to perform your job. Examples of reasonable adjustment/accommodation include but are not limited to making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you would prefer to discuss this confidentially, please email AMER_recruit@bloomberg.net (Americas), EMEA_recruit@bloomberg.net (Europe, the Middle East and Africa), or APAC_recruit@bloomberg.net (Asia-Pacific), based on the region you are submitting an application for.